http://www.charmainechoi.com Charmaine Choi Mon, 19 Mar 2012 20:56:48 +0000 http://www.charmainechoi.com en http://www.charmainechoi.com/1800-Tequila-x-Michael-Imperioli http://www.charmainechoi.com/following/charmainechoi.com/1800-Tequila-x-Michael-Imperioli Mon, 19 Mar 2012 20:56:48 +0000 Charmaine Choi 2567780 Client: 1800 Tequila Agency: Dead As We Know It Role: Concept, Art Direction <img src="http://payload13.cargocollective.com/1/0/18120/2567780/Screen shot 2012-03-19 at 4.47.22 PM.png" width="670" height="467" width_o="670" height_o="467" src_o="http://payload13.cargocollective.com/1/0/18120/2567780/Screen shot 2012-03-19 at 4.47.22 PM_o.png" data-mid="15485798" border="0" align="left"/> Client: 1800 Tequila Agency: Dead As We Know It, New York Creative Director: Mikal Reich Art Director: Charmaine Choi Copywriters: Ella Wilson, Jesse Adelman Production Company: Visual Nomad Executive Producer: Doug Allenstein Producer: Barbara Gilmore Director: Alex Winter Director of Photography: Anghel Decca Editorial Company: Union Editorial Executive Producer: Caryn Maclean Producer: Jen Hargreaves Editor: Jinx Godfrey Assistant Editor: Ben Sozanski Flame: Mark Wilhelm, Phil Akka Title Design/Animation: Juan Sanabria Color Correction: CO3 Colorist: Tim Masick Sound Design: Color Sound Designer/Mixer: Josh Abbey Music: The Budos Band Still Photography: Laurie & Charles Photographs http://www.charmainechoi.com/Kraken-TV-Spots http://www.charmainechoi.com/following/charmainechoi.com/Kraken-TV-Spots Mon, 19 Mar 2012 19:43:35 +0000 Charmaine Choi 3036197 Client: Kraken Rum Agency: Dead As We Know It Role: Concept, Art Direction We had the pleasure of working with Adam Gault Studio to create three new Kraken spots: Existence, Strength and Survival. We also worked with Steven Noble who hand-crafted custom scratchboard engravings to bring the 19th century science to life. <img src="http://payload36.cargocollective.com/1/0/18120/3036197/EXISTENCE_board_900.jpg" width="900" height="337" width_o="1253" height_o="470" src_o="http://payload36.cargocollective.com/1/0/18120/3036197/EXISTENCE_board_o.jpg" data-mid="15481698" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/0/18120/3036197/strength_board_900.jpg" width="900" height="337" width_o="1253" height_o="470" src_o="http://payload36.cargocollective.com/1/0/18120/3036197/strength_board_o.jpg" data-mid="15481700" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/0/18120/3036197/app_board_900.jpg" width="900" height="337" width_o="1253" height_o="470" src_o="http://payload36.cargocollective.com/1/0/18120/3036197/app_board_o.jpg" data-mid="15481696" border="0" align="left"/> Agency: Dead As We Know It, New York Executive Creative Director: Mikal Reich Copy Writer:Ella Wilson, Mikal Reich Art Director: Charmaine Choi Illustrator: Steven Noble Production Company: Adam Gault Studio Director: Adam Gault Producer: Eve Ehrich TD / Animation Lead: Ted Kotsaftis Design: Adam Gault, Hélène Park Kraken Model/Rigging: Chris Bach 3D:Jimmy Gass, Ted Kotsaftis, Jacob Slutsky Animation: Jimmy Gass, Adam Gault, Ted Kotsaftis, Andrew Mastrocinque, Hélène Park, Jacob Slutsky Sound Design: Chris Villepigue, Song Loft Music: Chris Villepigue, Song Loft Audio Mix: Sound Lounge Mixer: Rob Sayers http://www.charmainechoi.com/ACURA-x-S-H-I-E-L-D-x-THOR http://www.charmainechoi.com/following/charmainechoi.com/ACURA-x-S-H-I-E-L-D-x-THOR Fri, 09 Mar 2012 04:55:20 +0000 Charmaine Choi 1807905 Client: Syndicate Media, Acura, Marvel, RP& Agency: Dead As We Know It Role: Concept, Art Direction, Production We worked with Syndicate to create a press piece to promote Acura's official S.H.I.E.L.D agent car in THOR. Due to it's "authenticity" we unintentionally got a lot more press through a bomb scare in Michigan. Press clippings below. <img src="http://payload.cargocollective.com/1/0/18120/1807905/acura_pressskit.jpg" width="601" height="3148" width_o="601" height_o="3148" src_o="http://payload.cargocollective.com/1/0/18120/1807905/acura_pressskit_o.jpg" data-mid="15116847" border="0" align="left"/> http://jalopnik.com/5801755/thor-press-kit-causes-bomb-scare-in-bus-terminal/gallery/1 http://www.wxyz.com/dpp/news/region/washtenaw_county/police-evacuate-downtown-ann-arbor-bus-terminal-due-to-suspicious-package,-bomb-squad-responding http://www.charmainechoi.com/The-Kraken-App http://www.charmainechoi.com/following/charmainechoi.com/The-Kraken-App Wed, 23 Mar 2011 00:58:32 +0000 Charmaine Choi 1072856 Client: Kraken Rum Agency: Dead As We Know It Role: Concept, Art Direction We developed a free iOS app for users to have a “near-accurate simulation, so that you may experience the perils they encountered in bringing their fine products to the world.” Download the App here on iTunes. Creative Director: Mikal Reich, Animator: Ariane Irle, Music: Chris Hicken <img src="http://payload.cargocollective.com/1/0/18120/1072856/apphomepage_940_900.gif" width="900" height="719" width_o="940" height_o="751" src_o="http://payload.cargocollective.com/1/0/18120/1072856/apphomepage_940_o.gif" data-mid="5822299" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18120/1072856/KRAKEN-APP_900.jpg" width="900" height="267" width_o="940" height_o="279" src_o="http://payload.cargocollective.com/1/0/18120/1072856/KRAKEN-APP_o.jpg" data-mid="5822414" border="0" align="left"/> http://www.charmainechoi.com/Converse-Face-Player http://www.charmainechoi.com/following/charmainechoi.com/Converse-Face-Player Tue, 23 Nov 2010 04:07:54 +0000 Charmaine Choi 802550 Client: Converse Agency: Wieden + Kennedy, Shanghai Role: Concept, Art Direction Converse China wanted to educate the consumers about the four franchises that make up the Converse brand: Chuck Taylor, Jack Purcell, Star Chevron and One Star. We came up with an online music game where users could upload their different facial expressions that would interact with illustrations. Users could play four music tracks as animated illustrations came to life to each theme. Play it on China's "facebook" Copywriter: Matthew Carey, Illustrator: Sally Zhou, Flash Designer: Leal Bao, Digital Strategist: Rodion Yudasin Chuck Taylor <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-ct_900.jpg" width="688" height="211" width_o="688" height_o="211" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-ct_o.jpg" data-mid="3815584" border="0" align="left"/> Jack Purcell <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-jp_900.jpg" width="688" height="212" width_o="688" height_o="212" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-jp_o.jpg" data-mid="3815585" border="0" align="left"/> One Star <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-os_900.jpg" width="688" height="213" width_o="688" height_o="213" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-os_o.jpg" data-mid="3815588" border="0" align="left"/> Star Chevron <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-sc_900.jpg" width="688" height="210" width_o="688" height_o="210" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-sc_o.jpg" data-mid="3815589" border="0" align="left"/> http://www.charmainechoi.com/Notventures http://www.charmainechoi.com/following/charmainechoi.com/Notventures Tue, 23 Nov 2010 02:08:48 +0000 Charmaine Choi 802111 Client: NOTCOT Role: Concept, Art Direction NOTCOT was looking to launch NotVentures; the adventuring/travel portion of their website. We worked with them to develop a fun look for the online branding. Visit here: www.notventures.notcot.org/ <img src="http://payload.cargocollective.com/1/0/18120/802111/NotventureSeal.jpg" width="300" height="224" width_o="300" height_o="224" src_o="http://payload.cargocollective.com/1/0/18120/802111/NotventureSeal_o.jpg" data-mid="3814351" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18120/802111/stamp0.jpeg" width="600" height="426" width_o="600" height_o="426" src_o="http://payload.cargocollective.com/1/0/18120/802111/stamp0_o.jpeg" data-mid="8920035" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18120/802111/stamp3.jpeg" width="600" height="415" width_o="600" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/802111/stamp3_o.jpeg" data-mid="8920036" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18120/802111/topheader_900.jpg" width="900" height="536" width_o="1603" height_o="956" src_o="http://payload.cargocollective.com/1/0/18120/802111/topheader_o.jpg" data-mid="3814669" border="0" align="left"/> http://www.charmainechoi.com/Blue-Man-Group http://www.charmainechoi.com/following/charmainechoi.com/Blue-Man-Group Mon, 25 Jan 2010 00:55:05 +0000 Charmaine Choi 236600 Client: Blue Man Group Agency: Dead As We Know It Role: Concept, Art Direction, Graphic Design We collaborated with the creators of Blue Man Group to target people who still had objections to the famous show. We conducted an experiment and found REAL skeptics to bring to the show while documenting the entire experience for the campaign. Creative Director: Mikal Reich, Copywriter: Ella Wilson, Production Company: P-13, Web Developer: Blue Man Group In-house 1. Ran small space ads looking for the skeptics:<img src="http://payload.cargocollective.com/1/0/18120/236600/newspaper1_2.jpg" width="640" height="314" width_o="640" height_o="314" src_o="http://payload.cargocollective.com/1/0/18120/236600/newspaper1_2_o.jpg" data-mid="1032474" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/newspaper2_2.jpg" width="640" height="314" width_o="640" height_o="314" src_o="http://payload.cargocollective.com/1/0/18120/236600/newspaper2_2_o.jpg" data-mid="1032475" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/newspaper3_1.jpg" width="640" height="314" width_o="640" height_o="314" src_o="http://payload.cargocollective.com/1/0/18120/236600/newspaper3_1_o.jpg" data-mid="1045135" border="0" align="left"/>2. Brought them to the show and filmed their experience and reactions: 3. Created a website where other skeptics who enjoyed the Blue Man experience were invited to share their story: <img src="http://payload.cargocollective.com/1/0/18120/236600/BMG-web1_3.jpg" width="640" height="415" width_o="640" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/236600/BMG-web1_3_o.jpg" data-mid="1032549" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/BMG-web2_4.jpg" width="640" height="415" width_o="640" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/236600/BMG-web2_4_o.jpg" data-mid="1032551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/BMG-web3_1.jpg" width="640" height="415" width_o="640" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/236600/BMG-web3_1_o.jpg" data-mid="1032552" border="0" align="left"/> http://www.charmainechoi.com/Dobel-Tequila http://www.charmainechoi.com/following/charmainechoi.com/Dobel-Tequila Fri, 22 Jan 2010 21:34:07 +0000 Charmaine Choi 211276 Client: Dobel Tequila Agency: Dead As We Know It Role: Art Direction, Graphic Design Dobel is the word's first diamond tequila. To introduce this tequila to connoisseurs, we developed a book describing the 4 C's of Dobel: Clarity, Crispness, Complexity, Craftsmanship. It also came with a Dobel Diamond card with exclusive privileges. Creative Director: Mikal Reich, Copywriter: Ella Wilson <img src="http://payload.cargocollective.com/1/0/18120/211276/dobel-layout2_1_900.jpg" width="900" height="1256" width_o="1650" height_o="2304" src_o="http://payload.cargocollective.com/1/0/18120/211276/dobel-layout2_1_o.jpg" data-mid="1013181" border="0" align="left"/> http://www.charmainechoi.com/Solerno-Blood-Orange-Liqueur http://www.charmainechoi.com/following/charmainechoi.com/Solerno-Blood-Orange-Liqueur Wed, 06 Jan 2010 02:09:43 +0000 Charmaine Choi 211268 Client: Solerno Blood Orange Liqueur Agency: Dead As We Know It Role: Art Direction, Concept, Graphic Design Solerno is a blood orange liqueur. Inspired from the apothecary style packaging, we wanted to create a magical world for this bottle to live in. Creative Director: Mikal Reich, Copywriter: Ella Wilson <img src="http://payload.cargocollective.com/1/0/18120/211268/Solerno-LAYOUT.jpg" width="670" height="780" width_o="670" height_o="780" src_o="http://payload.cargocollective.com/1/0/18120/211268/Solerno-LAYOUT_o.jpg" data-mid="1037968" border="0" align="left"/> http://www.charmainechoi.com/The-Twin-Guns http://www.charmainechoi.com/following/charmainechoi.com/The-Twin-Guns Wed, 06 Jan 2010 02:09:41 +0000 Charmaine Choi 211274 5 color silkscreen posters displaying the optimist vs. the pessimist in graphic design. <img src="http://payload.cargocollective.com/1/0/18120/211274/twinguns-1 copy_900.jpg" width="700" height="459" width_o="700" height_o="459" src_o="http://payload.cargocollective.com/1/0/18120/211274/twinguns-1 copy_o.jpg" data-mid="968064" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/211274/twinguns-2_900.jpg" width="900" height="325" width_o="1117" height_o="404" src_o="http://payload.cargocollective.com/1/0/18120/211274/twinguns-2_o.jpg" data-mid="968059" border="0" align="left"/> A peek into the silkscreen process: