http://www.charmainechoi.com Charmaine Choi Mon, 18 Feb 2013 00:11:54 +0000 http://www.charmainechoi.com en http://www.charmainechoi.com/One-Happy-Camper http://www.charmainechoi.com/following/charmainechoi.com/One-Happy-Camper Mon, 18 Feb 2013 00:11:54 +0000 Charmaine Choi 5004369 One Happy Camper Concept/Art Direction/Design Pro bono print campaign for One Happy Camper. They are an organization that matches campers to camps that fits them best based on their interests. <img src="http://payload135.cargocollective.com/1/0/18120/5004369/OHC_900.jpg" width="900" height="1137" width_o="900" height_o="1137" src_o="http://payload135.cargocollective.com/1/0/18120/5004369/OHC_o.jpg" data-mid="26814056" border="0" align="left"/> One Happy Camper Concept/Art Direction/Design Pro bono print campaign for One Happy Camper. They are an organization that matches campers to camps that fits them... http://www.charmainechoi.com/Lola-Belle-Cherry-Rum http://www.charmainechoi.com/following/charmainechoi.com/Lola-Belle-Cherry-Rum Sun, 17 Feb 2013 22:47:22 +0000 Charmaine Choi 4902448 Lola Belle Cherry Rum Concept/Art Direction Lola Belle is a Cherry Flavored Rum. The Story of Lola Belle is set in a time reminiscent of the 1940s. Lola Belle’s story is not presented as fact, but as told by a narrator and portrayed by period stage players reenacting the story. So, perhaps, even the myth is a myth. Working with Adam Gault Studio they helped us tell this rag to riches story. <img src="http://payload130.cargocollective.com/1/0/18120/4902448/image-fixed_800_900.jpg" width="800" height="300" width_o="800" height_o="300" src_o="http://payload130.cargocollective.com/1/0/18120/4902448/image-fixed_800_o.jpg" data-mid="27065042" border="0" align="left"/> Lola Belle Website www.lolarum.com <img src="http://payload130.cargocollective.com/1/0/18120/4902448/web1_1_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload130.cargocollective.com/1/0/18120/4902448/web1_1_o.jpg" data-mid="27065165" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/0/18120/4902448/web3_2_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload130.cargocollective.com/1/0/18120/4902448/web3_2_o.jpg" data-mid="27065167" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/0/18120/4902448/web2_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload130.cargocollective.com/1/0/18120/4902448/web2_o.jpg" data-mid="27065166" border="0" align="left"/> Lola Belle Cherry Rum Concept/Art Direction Lola Belle is a Cherry Flavored Rum. The Story of Lola Belle is set in a time reminiscent of the 1940s. Lola Belle’s... http://www.charmainechoi.com/Hangar-1-Vodka http://www.charmainechoi.com/following/charmainechoi.com/Hangar-1-Vodka Sun, 17 Feb 2013 22:47:18 +0000 Charmaine Choi 5002673 Hangar One Vodka Concept/Art Direction Hangar One Vodka is a small distillery located in Alameda using the ingredients from farm to glass. They are known for being handmade and producing small batches. To tell the story of Hangar 1 Vodka, a music video was created: The Ballad of Hangar One along with an interactive website. Featured on Adweek. Production House: The Colony Director: Maria Ines <img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1h_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1h_o.jpg" data-mid="28873891" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1f_19_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1f_19_o.jpg" data-mid="28873808" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1e_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1e_o.jpg" data-mid="28873805" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1c_17_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1c_17_o.jpg" data-mid="28873803" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1d_18_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1d_18_o.jpg" data-mid="28873804" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1a_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1a_o.jpg" data-mid="28873800" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/18120/5002673/h1b_16_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload135.cargocollective.com/1/0/18120/5002673/h1b_16_o.jpg" data-mid="28873802" border="0" align="left"/> Hangar One Vodka Concept/Art Direction Hangar One Vodka is a small distillery located in Alameda using the ingredients from farm to glass. They are known for... http://www.charmainechoi.com/Zarco-Tequila http://www.charmainechoi.com/following/charmainechoi.com/Zarco-Tequila Fri, 15 Jun 2012 18:15:38 +0000 Charmaine Choi 3597367 Zarco Tequila Concept/Art Direction/Design For centuries, marketing has been stuck selling alcohol simply with the term “distillation”, now with “Tristillation”, consumers have the opportunity to feel like drinking habits have progressed into the modern age. Tristillation is really just one more than distillation, also known as marketing mumbo jumbo. www.zarcotequila.com <img src="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb_o.jpg" data-mid="27066785" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb2_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb2_o.jpg" data-mid="27066787" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb3_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb3_o.jpg" data-mid="27066788" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb4_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/zarcoweb4_o.jpg" data-mid="27066789" border="0" align="left"/> <img src="http://payload64.cargocollective.com/1/0/18120/3597367/Bubbling-uncroppedbrandedRev1_14_900.gif" width="800" height="450" width_o="800" height_o="450" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/Bubbling-uncroppedbrandedRev1_14_o.gif" data-mid="27124966" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/0/18120/3597367/Microscope_Branded_900.gif" width="800" height="450" width_o="800" height_o="450" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/Microscope_Branded_o.gif" data-mid="27125195" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/0/18120/3597367/pouring-uncroppedbranded_900.gif" width="800" height="450" width_o="800" height_o="450" src_o="http://payload64.cargocollective.com/1/0/18120/3597367/pouring-uncroppedbranded_o.gif" data-mid="27125199" border="0" align="left"/> Zarco Tequila Concept/Art Direction/Design For centuries, marketing has been stuck selling alcohol simply with the term “distillation”, now with... http://www.charmainechoi.com/ACURA-x-S-H-I-E-L-D-x-THOR http://www.charmainechoi.com/following/charmainechoi.com/ACURA-x-S-H-I-E-L-D-x-THOR Thu, 08 Mar 2012 22:55:20 +0000 Charmaine Choi 1807905 ACURA x S.H.I.E.L.D x THOR Concept/Art Direction/Production We worked with Syndicate to create a press piece to promote Acura's official S.H.I.E.L.D agent car in THOR. Due to it's "authenticity" we unintentionally got a lot more press through a bomb scare in Michigan. Press clippings below. http://jalopnik.com/5801755/thor-press-kit-causes-bomb-scare-in-bus-terminal/gallery/1 http://www.wxyz.com/dpp/news/region/washtenaw_county/police-evacuate-downtown-ann-arbor-bus-terminal-due-to-suspicious-package <img src="http://payload.cargocollective.com/1/0/18120/1807905/acura_pressskit.jpg" width="601" height="3148" width_o="601" height_o="3148" src_o="http://payload.cargocollective.com/1/0/18120/1807905/acura_pressskit_o.jpg" data-mid="15116847" border="0" align="left"/> ACURA x S.H.I.E.L.D x THOR Concept/Art Direction/Production We worked with Syndicate to create a press piece to promote Acura's official S.H.I.E.L.D agent car in... http://www.charmainechoi.com/Converse-Face-Player http://www.charmainechoi.com/following/charmainechoi.com/Converse-Face-Player Mon, 22 Nov 2010 22:07:54 +0000 Charmaine Choi 802550 Converse "Face Player" Concept/Art Direction Converse China wanted to educate the consumers about the four franchises that make up the Converse brand: Chuck Taylor, Jack Purcell, Star Chevron and One Star. An online music game was developed where users could upload their different facial expressions that would interact with illustrations. Users could play four music tracks as animated illustrations came to life to each brand. This lived on China's Facebook: Ren Ren. Chuck Taylor <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-ct_900.jpg" width="688" height="211" width_o="688" height_o="211" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-ct_o.jpg" data-mid="3815584" border="0" align="left"/> Jack Purcell <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-jp_900.jpg" width="688" height="212" width_o="688" height_o="212" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-jp_o.jpg" data-mid="3815585" border="0" align="left"/> One Star <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-os_900.jpg" width="688" height="213" width_o="688" height_o="213" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-os_o.jpg" data-mid="3815588" border="0" align="left"/> Star Chevron <img src="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-sc_900.jpg" width="688" height="210" width_o="688" height_o="210" src_o="http://payload.cargocollective.com/1/0/18120/802550/faceplayer-sc_o.jpg" data-mid="3815589" border="0" align="left"/> See the game in action: Converse "Face Player" Concept/Art Direction Converse China wanted to educate the consumers about the four franchises that make up the Converse brand: Chuck... http://www.charmainechoi.com/Notventures http://www.charmainechoi.com/following/charmainechoi.com/Notventures Mon, 22 Nov 2010 20:08:48 +0000 Charmaine Choi 802111 Notventures Concept/Design NOTCOT was looking to launch NotVentures; the adventuring/travel portion of their website. We worked with them to develop a fun look for the online branding. Visit here: www.notventures.notcot.org/ <img src="http://payload.cargocollective.com/1/0/18120/802111/notv_5_900.jpg" width="800" height="550" width_o="800" height_o="550" src_o="http://payload.cargocollective.com/1/0/18120/802111/notv_5_o.jpg" data-mid="28459504" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18120/802111/1_900.jpg" width="800" height="644" width_o="800" height_o="644" src_o="http://payload.cargocollective.com/1/0/18120/802111/1_o.jpg" data-mid="28459474" border="0" align="left"/> Notventures Concept/Design NOTCOT was looking to launch NotVentures; the adventuring/travel portion of their website. We worked with them to develop a fun look... http://www.charmainechoi.com/Blue-Man-Group http://www.charmainechoi.com/following/charmainechoi.com/Blue-Man-Group Sun, 24 Jan 2010 18:55:05 +0000 Charmaine Choi 236600 Blue Man Group Concept/Art Direction We collaborated with the creators of Blue Man Group to target people who still had objections to the famous show. We conducted an experiment and found REAL skeptics to bring to the show while documenting the entire experience for the campaign. Production Company: P-13 1. Ran small space ads looking for the skeptics:<img src="http://payload.cargocollective.com/1/0/18120/236600/newspaper1_2.jpg" width="640" height="314" width_o="640" height_o="314" src_o="http://payload.cargocollective.com/1/0/18120/236600/newspaper1_2_o.jpg" data-mid="1032474" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/newspaper2_2.jpg" width="640" height="314" width_o="640" height_o="314" src_o="http://payload.cargocollective.com/1/0/18120/236600/newspaper2_2_o.jpg" data-mid="1032475" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/newspaper3_1.jpg" width="640" height="314" width_o="640" height_o="314" src_o="http://payload.cargocollective.com/1/0/18120/236600/newspaper3_1_o.jpg" data-mid="1045135" border="0" align="left"/>2. Brought them to the show and filmed their experience and reactions: 3. Created a website where other skeptics who enjoyed the Blue Man experience were invited to share their story: <img src="http://payload.cargocollective.com/1/0/18120/236600/BMG-web1_3.jpg" width="640" height="415" width_o="640" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/236600/BMG-web1_3_o.jpg" data-mid="1032549" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/BMG-web2_4.jpg" width="640" height="415" width_o="640" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/236600/BMG-web2_4_o.jpg" data-mid="1032551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/236600/BMG-web3_1.jpg" width="640" height="415" width_o="640" height_o="415" src_o="http://payload.cargocollective.com/1/0/18120/236600/BMG-web3_1_o.jpg" data-mid="1032552" border="0" align="left"/> Blue Man Group Concept/Art Direction We collaborated with the creators of Blue Man Group to target people who still had objections to the famous show. We conducted... http://www.charmainechoi.com/Silkscreen-Projects http://www.charmainechoi.com/following/charmainechoi.com/Silkscreen-Projects Tue, 05 Jan 2010 20:09:41 +0000 Charmaine Choi 211274 Silkscreen Projects 5 color silkscreen posters displaying the optimist vs. the pessimist in graphic design. <img src="http://payload.cargocollective.com/1/0/18120/211274/twinguns-1 copy_900.jpg" width="700" height="459" width_o="700" height_o="459" src_o="http://payload.cargocollective.com/1/0/18120/211274/twinguns-1 copy_o.jpg" data-mid="968064" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/211274/twinguns-2_900.jpg" width="900" height="325" width_o="1117" height_o="404" src_o="http://payload.cargocollective.com/1/0/18120/211274/twinguns-2_o.jpg" data-mid="968059" border="0" align="left"/> A zine covering maladies and remedies from the great patent medicine era <img src="http://payload.cargocollective.com/1/0/18120/211274/maladyzine_900.jpg" width="900" height="2423" width_o="900" height_o="2423" src_o="http://payload.cargocollective.com/1/0/18120/211274/maladyzine_o.jpg" data-mid="26815026" border="0" align="left"/> Silkscreen Projects 5 color silkscreen posters displaying the optimist vs. the pessimist in graphic design. A zine covering maladies and remedies from the great... http://www.charmainechoi.com/How-Gay-is-Disney http://www.charmainechoi.com/following/charmainechoi.com/How-Gay-is-Disney Tue, 05 Jan 2010 20:06:42 +0000 Charmaine Choi 211267 How Gay is Disney? Personal project: Silk screened poster analyzing how gay Disney is. <img src="http://payload.cargocollective.com/1/0/18120/211267/Disneygay_6.jpg" width="531" height="684" width_o="531" height_o="684" src_o="http://payload.cargocollective.com/1/0/18120/211267/Disneygay_6_o.jpg" data-mid="1003622" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18120/211267/Disneygay2.jpg" width="609" height="483" width_o="609" height_o="483" src_o="http://payload.cargocollective.com/1/0/18120/211267/Disneygay2_o.jpg" data-mid="968053" border="0" align="left"/> How Gay is Disney? Personal project: Silk screened poster analyzing how gay Disney is.