Blue Man Group
Client: Blue Man Group
Agency: Dead As We Know It
Role: Concept, Art Direction, Graphic Design
We collaborated with the creators of Blue Man Group to target people who still had objections to the famous show. We conducted an experiment and found REAL skeptics to bring to the show while documenting the entire experience for the campaign. Creative Director: Mikal Reich, Copywriter: Ella Wilson, Production Company: P-13, Web Developer: Blue Man Group In-house
1. Ran small space ads looking for the skeptics:
2. Brought them to the show and filmed their experience and reactions:
3. Created a website where other skeptics who enjoyed the Blue Man experience were invited to share their story:
Agency: Dead As We Know It
Role: Concept, Art Direction, Graphic Design
We collaborated with the creators of Blue Man Group to target people who still had objections to the famous show. We conducted an experiment and found REAL skeptics to bring to the show while documenting the entire experience for the campaign. Creative Director: Mikal Reich, Copywriter: Ella Wilson, Production Company: P-13, Web Developer: Blue Man Group In-house
1. Ran small space ads looking for the skeptics:
3. Created a website where other skeptics who enjoyed the Blue Man experience were invited to share their story: