Kraken Black Spiced Rum
Client: Kraken Rum
Agency: Dead As We Know It
Role: Concept, Art Direction, Graphic Design
To launch the world’s first 94 proof black spiced rum, we developed an integrated campaign based on the sea-beast of myth and legend. We developed an “accurate” history and, quite possibly, real world from which The Kraken Rum, may indeed have come. We created "scientific" movies, a scientific journal and an interactive website to educate the public. To see more, visit www.krakenrum.com Creative Director: Mikal Reich, Copywriter: Ella Wilson, Animator: Ariane Eirle, Music composer: Chris Hicken, Web Developer: Will Langley
Eighty page scientific journal available to read on the website:
Boards for web movies:
Chapter 1: The Anatomy of The Kraken (Featured on Creativity top 20)
Chapter 2: Why The Kraken Squirts Black Ink
Chapter 3: The Reality of The Kraken
Agency: Dead As We Know It
Role: Concept, Art Direction, Graphic Design
To launch the world’s first 94 proof black spiced rum, we developed an integrated campaign based on the sea-beast of myth and legend. We developed an “accurate” history and, quite possibly, real world from which The Kraken Rum, may indeed have come. We created "scientific" movies, a scientific journal and an interactive website to educate the public. To see more, visit www.krakenrum.com Creative Director: Mikal Reich, Copywriter: Ella Wilson, Animator: Ariane Eirle, Music composer: Chris Hicken, Web Developer: Will Langley
Boards for web movies:
Chapter 2: Why The Kraken Squirts Black Ink
Chapter 3: The Reality of The Kraken